Create growth with IT

Business development is the most important means of promoting the development and creating growth. This, in turn, means continuously developing an organization’s business and its processes.

The capacity to do more business can be increased by analyzing the business concept and the associated business equation. The latter includes what and who you do business with. Also, how to find more of the same. It’s also about analyzing data and ways to reach out to customers.

The overall trend is to utilize IT to grow the business. An example is to digitize business processes to make them more efficient and to create opportunities for completely new business processes.

It’s also about building platforms using technology, developing payment models and raising accessibility through digital presence. Also, a major focus on digital marketing with, for example, marketing automation and web analytics.
Ecosystem Specialists emphasizes four steps:

1. Identify digital business. Discuss the digital business opportunities that exist in your industry and your business. Find which processes are affected.

2. Transform the processes. Map the processes that are affected by your digital opportunities. Analyze which ones can be digitized with the highest effect.

3. Analyze digital resources. Organize the needs, existing resources and develop a plan for what needs to be taken in from outside.

4. Develop the tools for change. The management should initiate change and set a culture and governance that enables change. The right tool then accelerates the innovation.

Source from Radar Ecosystem Specialists, oberoende analys- och rådgivningsföretag.